B2B / B2C
It’s been great getting the chance to develop and produce work for some of the top B2B and B2C brands.
Chewy OOH
Part of the Chewy launch into Canada included an out of home campaign with placements all over the Greater Toronto Area. The ask was to clearly communicate what Chewy was to an audience that didn’t know who we were. I provided writing and creative direction and love they way the work came out.
Staples back to school campaign
These quick videos were a happy accident from one of our back-to-school shoots. We noticed some of the outtakes featured some really good ad libbing by the talent and asked to keep rolling. We ended up with awesome content used in social throughout the campaign.
Being involved in the back-to-school campaign every year was always very exciting. It was a tremendous effort that involved hundreds of people. I was particularly proud to lead this campaign because the theme was so timely and loaded with personality. It lent itself perfectly across every touchpoint and platform.
Staples NASDAQ Tower
As part of our back-to-school campaign we got to take the essence of our message and translate it into the iconic Nasdaq Tower. The end result was engaging, fun, and highly effective for the medium.
Wayfair seasonal campaigns
Oversight of omni-channel campaigns for Birch Lane that promote cross-category, holiday, and other savings events like Wayday.
Wayfair merch. campaigns
With any retail company there are lots of sales events. I enjoyed working with the team to put a compelling spin on even the most straightforward promotion and then bringing it to life across all channels.
Wayfair editorial campaigns
Part of evolving Birch Lane into a specialty brand was to get away from strictly promotional content and develop more editorial content. We created a series of mini campaigns that could be used in a number of ways to inspire and inform the audience about the products we sell.
Ocean Spray Craisins Pinterest
Ocean Spray asked me to step in and help out with a super-cool Pinterest campaign to promote awareness of their Craisins Dried Cranberries products via easy, nutritious, and delicious recipes. I worked with a designer, a food stylist, a photographer, a producer, and the Ocean Spray team to come up with a clever naming convention and fun voice for these creative dishes.
Lowe’s email campaign test
I was asked by Lowe’s Home Improvement to analyze their weekly, promotional email program and guide the internal team to come up with a new way of presenting products. We took their weekly program, which was just a copy and paste from their weekly flyers and turned it into a theme-based communications flow. Sales results remained consistent, and brand metrics increased.
CVS CarePass launch creation
Worked as a CD with the CVS internal agency and ultimately the CVS agency of record to concept, present, and produce the CVS CarePass launch campaign. This integrated campaign included several types of media (outdoor, social, email, video).
American Express Small Business Saturday Partnership
Early on at TSYS I realized that we needed to draft of off much bigger brands to build our following. I quickly reached out to Amex just as their hugely popular Shop Small campaign got underway about doing some partner content. They were very happy with the idea and we got to work. The resulting blog post was mutually beneficial for the customers, Amex, and TSYS. Amex was so happy with the results they continued working with TSYS.
Life is Good / TSYS Partnership
Another great partnership built at TSYS was with the Life is Good company. They approached us about supporting their charitable efforts and in the meantime we started discussion what kinds of content we might be able to partner up on. I never expected that one of my ideas, which was to get content directly from the LIG guys would happen. It was awesome working with them to get great insights from real entrepreneurs that other small businesses could benefit from.
Apple Pay real-time discounts whitepaper creation
This project was extremely interesting from a technology and partnership perspective. As content strategist/creator at a company that doesn’t have a huge following I’m always looking to build new partnerships with big influencers. So when I got the chance to work with Apple to create a whitepaper on the emerging technology of Apple Pay I was very excited.
TSYS healthcare survey & executive report
At TSYS I was asked to research and conduct a survey of hundreds of patients and doctors to gain their insights into the payments process in the healthcare industry. We got a ton of data that I was then able to use to create a compelling whitepaper and infographic along with an email campaign and webinar series that helped educate and influence healthcare professionals to work with TSYS.